CADE'n'EM.
This is a study in logo design for my favorite basketball player on my favorite basketball team. This project includes a custom logo type, with a custom typeface accompanying the visual identity. Like the logo namesake, the logotype is tall, square, and broad-shouldered. I was inspired by the city of Detroit and its sense of toughness, industrialism, and muscle car aesthetics.
What is your favorite NBA Player logo?
