Alumni came back with a big splash to rehash with the class at backslash.
This event is our senior design class' collaborative thesis project. We wanted to simulate what it is like working at a creative agency where everyone has different skills and backgrounds. This event aims to bridge the gap between students and graduates and tend the flame of those new relations. We sent out personalized printed invitations to connect with alumni and other professionals in the field and ask questions about our work.
West Michigan AAF:
2025 Judge's Choice ADDY - Integrated Brand Campaign
2025 Gold ADDY - Motion Graphics
2025 Silver ADDY - Integrated Brand Campaign
2025 Silver ADDY - Social Media Campaign
2025 Silver ADDY - Typeface Design
West Michigan AAF:
2025 Judge's Choice ADDY - Integrated Brand Campaign
2025 Gold ADDY - Motion Graphics
2025 Silver ADDY - Integrated Brand Campaign
2025 Silver ADDY - Social Media Campaign
2025 Silver ADDY - Typeface Design
Primary Brand Colors
Secondary Brand Colors
Kinetic Typography
Swag Bag
Letterpress Invitations
Environmental Super Graphics
Portfolio Showcase
Alumni Activities
There was a gallery of the best student work from the last few years, an advice wall for the attendees to write tips for the seniors and a Letraset poster-making station.
